I Am The Best: It's not worse in France because, here, the brain rook membership is 36 Euros and 36 Euros = 47.23 $.
Here, It's about the same price in other websites.

I'd like to add something about what you were saying :
For me, Brainking.com isn't a website with only games. Here, you find many discussion boards about many subjects, you can put your pics, you can create a fellowship with the members you choose, you can give vote with polls. It's a place for playing but also for speaking with friends.