I think you should have regularly scheduled tournaments. I just joined and that's what I've decided to do. I'm going to try Quarterly Open Tournaments. Perhaps I'll try Invitationals or Rated tournaments too. If the site does it though, it will be easy to follow them and they should have a good turn out if they're not scheduled to close together. On It's Your Turn, all they have are the site's scheduled tournaments. I think they're kind of deluted in certain ways as they never seem to have an end, nor do they do much to recognize the winners of them, aside from list their handles in a chart if one goes looking for it. Perhaps a prize for certain tournaments would also induce more people for them. I doubt if prizes matter much though and it might bring out the cheaters and dishonest people. A gold cup next to one's handle sound like a good thing.
I would like to add a prize to a tournament sometime. How do I do it?