Repeating words and phrases over and over again but never explaining what they mean is intellectual baby talk. And taking one word or phrase out of context and ragging on and on about it is intellectually moronic.

Passionately reading lines from a teleprompter or repeating lines that have been memorized is called "acting". Passion is an emotion you feel because you believe in what you are saying. If you need to fake passion to get your point across, then you don't really understand (or care about) the issues.

If all you can think about is winning, and persuading others to vote for your candidate, then all you doing is watching a "beauty contest" and hoping your contestant wins the prize.

The presidency is not a prize. It's a job. If you go out to get a job, and you get the job, you did not win a prize... and you will actually be expected to perform some sort of useful work for whoever hired you.