Seems it is only cheating when it is for the purpose of boosting ratings. The only way this is done is for someone to be playing several memberships themselves and all be in the same pond. But I think having more than one paid membership isalready cheating isnt it? Anyway, it all gets very complicated, and like Wally said, there may be no way to stop it.... unless Fencer adds a rule to the pond games that says it is cheating to announce your bid in a pond run, even if you do it in jest?